Welcome to our April issue of the Founder Bulletin!

In this edition, we share a founder spotlight that has produced a million-dollar business with the help of two Doers!

In addition, we'll explore three top marketing tips and tactics specifically for female entrepreneurs and small business owners. 

We'll delve into the benefits of email marketing, video marketing, and social media at scale, providing examples to help you implement these strategies effectively. 

Whether you're looking to improve your customer engagement, drive conversions, or build your brand identity, these marketing tips and trends can help take your business to the next level. 

So, let's dive right into it!

Founder Spotlight

Hot Tips! What's Working Now…

In today's digital age, marketing is an essential component of growing a successful business. As a female entrepreneur or small business owner, implementing effective marketing strategies can be a game-changer in achieving your business goals. I

Let’s explore three top marketing tips and trends specifically for female entrepreneurs and small business owners. We'll delve into the benefits of email marketing, video marketing, and social media at scale, providing examples to help you implement these strategies effectively. 

Whether you're looking to improve your customer engagement, drive conversions, or build your brand identity, these marketing tips and trends can help take your business to the next level. So, let's get started!

#1 – Email Marketing

Email marketing is a cost-effective way to reach your target audience and promote your business. 

As a small business owner, you're likely always on the lookout for ways to improve your marketing efforts and reach your target audience more effectively.

One cost-effective and proven method is email marketing. 

By creating engaging email campaigns, building your email list, and tracking your email metrics, you can measure the success of your marketing efforts and drive conversions.

According to HubSpot, the average ROI of email marketing is an impressive 42:1, meaning that for every dollar you spend on email marketing, you can expect to earn $42 in return.

Businesses that are doing Email Marketing well:

Fabletics: This women's activewear company sends personalized emails highlighting new product offerings, sales, and workout tips based on the subscriber's preferences. 

Their emails feature bright, visually appealing designs and often include a call-to-action to encourage subscribers to shop their latest collections.

Thinx: This woman's underwear company sends emails that educate subscribers about their products and mission to break the menstrual taboo. 

Their emails typically feature informative videos, interviews with activists and influencers, and product promotions.

#2 – Video Marketing

Video marketing is a powerful way to showcase your products and services, engage your audience, and build brand awareness.

As a female entrepreneur, you can create short videos, explainer videos, or vlogs to connect with your audience and promote your business. 

According to Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand's video.

To make the most out of your video marketing strategy, you can leverage the power of AI tools like Lumen5, Vidyard, and Magisto. 

These tools can help you create engaging, high-quality videos at scale and automate certain parts of the video creation process. 

By utilizing these AI tools, you can streamline your video marketing efforts and drive better results for your business.

Lumen5: This AI tool helps you create engaging videos at scale by using AI technology to analyze your content and automatically generate video content. 

It offers features like customizable video templates, access to a library of media files, and automatic text-to-video conversion. Lumen5 is great for small business owners who want to create high-quality videos without investing too much time or money.

Vidyard: This AI tool is specifically designed for video marketing, offering features like video hosting, video analytics, and personalized video messaging. 

It allows businesses to create and share videos on social media platforms, websites, and email marketing campaigns. 

Vidyard is ideal for small business owners who want to measure the effectiveness of their video marketing efforts and personalize their video content for maximum engagement.

Magisto: This AI tool offers a simple way to create professional-quality videos without the need for any video editing experience. 

It offers features like customizable templates, royalty-free music, and automatic video editing. 

Magisto is perfect for small business owners who want to create engaging video content for social media platforms quickly and easily.

Businesses that are doing Video Marketing well:

Glossier: This beauty brand uses video marketing to showcase its unique products and build brand awareness. 

They frequently release short videos on Instagram highlighting new products and share behind-the-scenes glimpses of their brand development process. 

Their videos often feature diverse models and a unique, feminine aesthetic.

GoldieBlox: This toy company creates videos showcasing STEM-focused toys and encouraging young girls to pursue careers in science and engineering. 

Their videos feature fun, engaging storylines and catchy music that resonates with their young audience.

#3 – Social Media Content at Scale: 

As a female entrepreneur, creating and managing social media content can be time-consuming, especially as your business grows. 

Social media content at scale is a great way to achieve this, as it allows you to create and publish high-quality social media content consistently. 

By outsourcing your social media tasks to your Doer, you create the social media strategy, and then your Doer can publish your content, manage your social media accounts, and monitor metrics. 

This frees up time for you to focus on other aspects of your business while ensuring that your social media content is always fresh, engaging, and on-brand. 

According to a report by HubSpot, 84% of marketers found that outsourcing social media marketing helped them improve their overall marketing efforts, and 80% of marketers said that outsourcing social media tasks reduced their workload. 

By implementing social media content at scale, you can improve your social media presence, increase engagement with your audience, and drive conversions for your business.

Businesses that are doing Social Media Content well:

Rent the Runway: This clothing rental company has a strong social media presence on Instagram, featuring user-generated content and behind-the-scenes glimpses of their brand development process. 

They also use social media to highlight their mission to empower women to feel confident and stylish in any situation.

The Sill: This plant delivery company uses social media to showcase their unique plant offerings and provide plant care tips to their audience. 

They often feature user-generated content, plant-themed memes, and engaging visuals that resonate with their audience of plant lovers.

These marketing tips and tactics can be incredibly beneficial for female entrepreneurs, small business owners, and women-owned businesses looking to grow their businesses. 

By leveraging email marketing, video marketing, and social media at scale, businesses can increase their reach, engage with their audience, and ultimately drive leads and sales. 

Personalization, creativity, and consistency are key factors in implementing these tactics effectively. It's important to tailor your marketing strategies to your audience and stay up to date with the latest marketing trends and best practices. 

With these tips and trends in mind, female entrepreneurs and small business owners can take their businesses to the next level and achieve their goals.

Public Holidays and more...

Here are all the April Holidays your Doer will have this month:

April 6 (Thursday) - Maundy Thursday

April 7 (Friday) - Good Friday

April 8 (Saturday) - Black Saturday

April 10 (Monday) - Araw ng Kagitingan

April 21st (Friday) Eidul Fitr*

Please Note: Holidays with * are subject to change depending on Government Proclamation.

We suggest you take a look at the 2023 Public Holiday full list and book these in your calendar to prepare for your Doer being away on these dates. 

You can check the dates here!

As always, if you have any questions, feel free to send us a message through your chat in your founder portal or by emailing founders@outsourceddoers.com

The Outsourced Doers Team