Welcome to our March issue of the Founder Bulletin!

This month we are sharing with you some of the love we’ve been getting from Founders about their Doers. We’ve also put together 3 hot marketing tips you do not want to miss out on. AI, Google analytics, what’s the best form of content right now? We are covering it all below.

So, let's dive right into it!

Founder Spotlight

We want to spotlight and celebrate these Founders who have shared some feel-good feedback about their Doers!

• Sharon Waldvogel
  
  "At times entrepreneur's are on their game ... then success starts to happen and the vision gets legs ... Outsourced Doers carried me through when I started running so fast ... it's like skiing the black diamond run without it being groomed with no polls needed. Thanks for the support to my DOER Ian !! Can't wait to add another."
  
  
• Jill Zechowy
  
  "I knew I needed help creating my new business. I had lots of ideas, but not the time to do it. So glad I joined Outsourced Doers! My doer is fantastic!!! She makes my life easier while advancing my business far beyond what I ever would've been able to do on my own. It's like I have someone who's got my back professionally. Can't wait to see how far we can take my business."
  
  
• Anne Maki
  
  "Outsourced Doers is amazing and has brought me to a place in my business that I would not be without them! It was just what I needed to fill in the gaps of what I don't love doing (and have zero skills at!) but what still HAD to get done, all at 1/10th the price of local Virtual Assistants! The perfect solution: Outsourced Doers!"
  
  
• Jessica Clarke
  
  "Seya has been wonderful, she's really making my days much easier than I expected! Even as a brand new business owner there is a ton of processes she helps put in place to set us up for success in the future. She's a quick learner and is very dedicated. I'm looking forward to continue working with her!
  
  
• Aisha Saintiche
  
  "This is the first time I have ever hired a VA… and with the experience I have already experienced with Noleen… I could never go back. She is phenomenal in every way"
  
  
  
• Carla Fadelli
  
  

Hot Tips! Know what's working right now...

Looking to stay ahead in the digital marketing game?

Check out these 3 emerging trends for 2023 that are predicted to help businesses grow and outshine their competitors. While these trends are new, it's important not to forget about the tried-and-true tactics that have stood the test of time.

#1 Artificial Intelligence (AI)

One of the most talked-about trends is Artificial Intelligence (AI), which is still in its early stages but has already shown promising results in marketing. For instance, the AI tool DALL-E can generate images based on text prompts, providing a unique alternative to stock photos for blog articles and landing pages.

Another AI tool, ChatGPT, is an advanced text-based solution that can create a wide range of written content, from jokes to movie scenarios.

Both DALL-E and ChatGPT are owned by OpenAI, an artificial intelligence research and deployment company.

How exactly will the AI develop, and what impact will it have on marketing? We are still to figure it out. One thing is certain - it will be one of the most significant digital marketing trends in 2023.

#2 Short-Form Video Content

TikTok videos undoubtedly dominated as the most popular social media content type in the last year. They were so successful that many other major social media platforms copied the style - in the past few years, we've seen the rise of Instagram Reels (later copied to Facebook), and YouTube Shorts.

One thing is certain - our attention span is getting shorter. Of course, there are still a lot of captivating videos on YouTube, but short-form video format is a completely different piece of content. You can just scroll TikTok on your way to work or before bedtime as a time-filler.

Here's a challenge for you as a marketer. Use the first seconds of the video to grab the user's attention and try to save your brand in their memory.

Social media feeds are optimized for mobile devices. Keep that in mind when developing your 2023 digital marketing strategy.

#3 Google Analytics 4

If you are using Google Analytics, you will be making the switch to the newest version this year. Google announced GA4 would fully replace Google Analytics Universal on July 1, 2023.

If you are still using the old GA, it's high time to test the new version. You can already install it on your website. There are tons of free and paid courses on the new iteration of Google Analytics, so if you encounter any problems, you can seek expert support..

Alternatively, you can try some analytics alternatives. Most of them are, unfortunately, paid, but offer some additional features unavailable in the Google tool. Before you decide to make a switch, check if the tool is compliant with the latest GDPR and other data collection regulations. 

BONUS: Ethically Steal Our Top Secret Video Scripts To Get More Leads And Sales Fast

Download Our Top Secret Video Scripts Here!

Public Holidays and more...

We suggest you take a look at the 2023 Public Holiday full list and book these in your calendar to prepare for your Doer being away on these dates. You can check the dates here!

As always, if you have any questions, feel free to send us a message through your chat in your founder portal or by emailing founders@outsourceddoers.com

The Outsourced Doers Team